Resource partners have different technology needs
FOR RESOURCE PARTNERS , almost two in three respondents ( 65 percent ) are using an online retail store for consumers and half ( 49 percent ) host live virtual training for their spa clients . One-fourth ( 26 percent ) of respondents are using six or more software and / or web applications to manage their daily operations . A little less than half ( 47 percent ) of resource partners have a formal employee technology usage policy and 63 percent provide a laptop to their company ’ s sales representatives . n
TECHNOLOGY-DRIVEN RESOURCES UTILIZED
Online retail store for consumers
Online purchasing portal for spa clients
Live virtual training for spa clients
41 %
49 %
65 %
RESOURCES PROVIDED TO SALES REPRESENTATIVES
Cell phone
iPad or tablet
Laptop
Desktop computer
Mobile hotspot device or reimbursement
Other
None of the above
14 %
14 %
5 %
21 %
21 %
40 %
63 %
On-demand virtual training for spa clients
41 %
Mobile app 18 %
Other 4 %
None of the above
20 %
Get the full picture
THE FULL SNAPSHOT SURVEY report features must-see success stories from spas and resource partners relating to technology-driven services and resources they have implemented . Respondents also share lessons learned from the challenges of implementing technology-driven services and the types of technology-focused devices , applications and software they would like to add to their budget for next year .
ISPA thanks Aescape for sponsoring the August 2024 Snapshot Survey .
ISPA members may download the complimentary report from the Research Library , found under the Resources tab at experienceispa . com . The August 2024 Snapshot Survey collected 305 survey responses from ISPA spa and resource partner members from August 16 through August 26 .
DECEMBER 2024 / JANUARY 2025 n PULSE 51