BY AVA BUMGARNER

TODAY’ S SPA GUESTS ARE not only booking massages; they are seeking curated journeys, add-on therapies and personalized retail experiences. This shift in spa-goer preferences has pushed revenue per visit( RPV) to the forefront and is reshaping how resort spas design menus, train staff and measure success.

Responses to a recent Pulse survey reveal how resort spa operators and their teams are creatively tapping into hidden RPV opportunities while using upselling thoughtfully— enhancing the guest experience without overdoing it. This feature draws on the full set of survey responses, while spotlighting insights from six industry leaders.

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