REVENUE PER VISIT IS A METRIC that calculates the average amount of revenue a business generates for each guest. A spa can determine this metric by dividing total revenue by total number of guests over a specific period.

RPV is often more actionable than overall spa revenue or average daily rate( ADR) for treatments. Overall revenue shows total income, but not the“ why” or how efficiently the spa operated. ADR shows the average price paid per treatment, but not how much each guest contributed overall. RPV helps measure how efficiently the spa is marketing treatments, retail and experiences.

TRAINING AND EMPLOYEE DEVELOPMENT— FROM A REVENUE PERSPECTIVE Not every new hire comes with a sales background. Some staff members may have learned sales skills through schooling or previous roles, while others may be unfamiliar with how to recommend treatments or products to a guest. That makes training an important responsibility for spa leadership.

Survey respondents said all spa staff receive revenue growth-focused training during onboarding. However, the frequence of continued training varies. Some teams train weekly, monthly or quarterly, while others do so semi-annually or annually, depending on goals.

“ Educating the team about the wellness and longevity industry is an essential part of training,” Daniel Spencer from Agua Caliente Casinos’ Sunstone Spa and The Spa at Séc-he said,“ ensuring all team members learn about it as a whole rather than in silos by position or profession. This becomes the foundation of everything else we train on, from services and amenities to retail and homecare as a way of living. When guests see a team invested and experience it themselves or learn about it through an educated team, they are inspired and intrigued to invest.”

Selling within the spa industry is different from other sectors. Rather than aggressive tactics, spa operators emphasize care and compassion. Many resort spas adopt a revenue-minded service approach that blends luxury hospitality with performance accountability.

“ We train our therapists and front desk team through a holistic, revenue-minded service approach that blends luxury hospitality with performance accountability … Across both teams, we reinforce data awareness, personalized guest connection and Forbes Five-Star service behaviors, ensuring revenue growth is always the result of delivering exceptional, meaningful experiences.”

— BENJAMIN DONAT, Eau Resort and Spa

We partner closely with our key resource brands, who visit the spa annually to provide in-depth product and treatment training for our therapists and front desk teams.”

— NATALIE GRAHAM, White Oaks Resort and Spa

“ One of our favorite practices is scheduling spa treatments for our front desk team and attendants— always something they’ ve never tried before. It gives them a genuine, first-hand experience they can share with guests, which makes their recommendations feel more authentic and informed.”

— ASHLEY SALBERG, Edgewood Spa

“ Front desk teams are trained in consultative dialogue: listening first, then guiding guests toward experiences that fit their intentions and budget … Therapists receive ongoing education in advanced modalities, plus coaching on intention-based recommendations— so any enhancement suggested truly supports the guest’ s wellness goals.”

— KRISTI DICKINSON, Anara Spa at Grand Hyatt Kauai

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