“ How do you celebrate your most loyal customers?”
SOUND OFF
SOUND OFF GIVES VOICE to the many perspectives that shape our industry. Each issue, we ask ISPA members from different roles, regions and company types the same question— and discover how their responses align, differ and inspire.
“ How do you celebrate your most loyal customers?”
COLLEEN FORD Director Spa / Clinic North America 111SKIN |
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DONNA FORTE Spa & Fitness Director Wycliffe Golf & Country Club
WELLINGTON, FLORIDA, USA
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ALISON KIRSTEN
Director of Spa and Wellness
Fairmont Austin
AUSTIN, TEXAS, USA
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SARAH MILLER
CEO & Founder
EthoSun
PHOENIX, ARIZONA, USA
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LONDON, UK |
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“ I spread love and celebrate my loyal customers all year long by adding important dates to my calendar— birthdays, anniversaries, etc.— and sending a message from myself and the team.”
“ Our software program provides the top 10 members utilizing our spa and fitness center. We implemented a reward program each quarter with a reveal box that includes a sampler of our secret services, sneak preview of products coming soon and self-care tips. Many of our members utilize both areas, so it’ s a great way to say Thank you for supporting our team.”
“ Surprise and delight moments: We do a few gestures— a handwritten note from a therapist, a small gemstone keepsake after our quartz bed massage, a quietly comped enhancement when celebrating a personal milestone.”
“... we celebrate our most loyal customers by giving them experiences that reflect the same care and integity we put into every product.”
“ At EthoSun, we celebrate our most loyal customers by giving them experiences that reflect the same care and integrity we put into every product. This includes early access to new mineral formulas, private education sessions on skin health and reef-safe beauty, and handwritten notes that acknowledge their support in helping us protect both people and the planet. One example is our Etho- Sun Glow Circle, a small group of long-term customers who receive seasonal, limited-edition minis, exclusive wellness content from our medical team, and first-look samples.”
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