MITCHEL RIVERA
CEO • YeloSpa
San Juan, Puerto Rico
expand the
YeloSpa brand
outside New York. Combining his
hospitality background as experience
director for an international luxury
hospitality brand and passion for
wellness, Rivera launched YeloSpa San
Juan in 2014 with an initial investment
of US$1.5 million. In May this year, the
spa marked its first-year anniversary.
Per-Minute Rates
As a full service spa, YeloSpa San Juan
has a total of eight treatment rooms and
a couples’ room. The spa takes on a
different approach to spa menu, streamlining treatments into three main
categories: massage, skin care and
napping.
“The Puerto Rican guests love the
effectiveness of our no-menu policy and
the flexibility of our per-minute pricing
model where they can customize their
experience,” Rivera says.
“The Puerto Rican guests
love the effectiveness
of our no-menu policy
and the flexibility of
our per-minute pricing
model where they
can customize their
experience.’”
Treatments come at a fixed hourly
rate and a per-minute price is added on
for guests who would like to extend
beyond the standard one-hour
treatment. For instance, a 60-minute
power nap costs US$60, but guests have
the option to pay a dollar per minute if
they intend to sleep beyond a full hour.
This unique pricing model allows guests
to not only customize their spa
experience, but also tailor the treatment
according to their budget.
“YeloSpa San Juan is practically
twice in area size compared to the New
York location, which allows us to add
amenities that enhance the day spa
experience,” Rivera says.
Two of these unique additions are its
YeloDry and WetDry areas. At its
WetDry cave, guests can indulge in its
salt-water Flotarium, Rainfall Hallway
and VaporRoom. According to Rivera,
the Rainfall Hallway is designed with
nine shower heads that spray water with
varying temperatures to help stimulate
the body’s blood flow. At the Flotarium,
40,000 particles of salt are dissolved into
the therapeutic pool, which creates a
zero-gravity sensation, similar to floating
in the Dead Sea. Finally, the VaporRoom
is infused with a scent of eucalyptus to
help reboot the senses.
Attached to the spa is a YeloDry Blo
Bar wherein guests can conveniently have
their hair styled or get a mani or pedi after
a spa treatment. The addition of the blo
bar has made the spa attractive to bridesto-be planning their bachelorette party, as
it offers the convenience of a one-stop
place to de-stress and get their full party
glam on.
January/February 2016
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PULSE 19