MEMBER PROFILE
Guests and Demands
The majority (60 percent) of the spa’s
guests consists of female spa-goers—
and this was clearly evident during the
spa’s most successful marketing
campaign launched in time for last year’s
Mother’s Day.
“We partnered with Fiat. The idea
was that, when purchasing a gift card
for mom, the car company would pick
her up before and after her treatment! It
was a great success and increased our
sales for the month of May up to 50
percent compared to sales in the same
month period of the previous year,” he
says.
In terms of treatment demands,
Rivera says there’s a growing interest in
the spa’s signature therapy called
Waterology. Performed at the Flotarium,
therapists perform a massage treatment
on to the guests’ feet, hands and head
while guests detoxify and let go in
complete surrender to the feeling of
weightlessness.
Rivera says, after a year of operations,
he has observed that their guests return to
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January/February 2016
the spa not just to relax, but also to
address specific body aches. This has
shifted Rivera’s focus to hire qualified staff
members and provide proper training to
therapists. “We have a three-step
interview process. We hire most of our
therapists from local schools and we are
lucky to have amazing talents to join the
team. We also have a lead therapist incharge of monthly continuing education,”
he says, adding that therapists are further
certified in Waterology, an exclusive
service at YeloSpa San Juan.
In addition, YeloSpa offers stretching
therapies and a space called Cloud Nine,
where the spa holds life coaching and
guided meditation sessions. These
unique offerings, along with the spa’s
sense of exclusivity, add to the sensorial
experiences that help YeloSpa San Juan
win over spa-savvy guests. n
ABOUT THE SPA
Spa open date: May 1, 2014
Square footage: 5,000 square feet
Number of treatment rooms: 8
Number of full-time spa staff: 15
Guest ratio percentage (female
vs. male): 60 female vs. 40 male
Method of staff payment/
compensation: Massage therapists
and estheticians get a 28 percent
commission out of every service
Signature treatment: Waterology
Product lines used: Naturopathica
and Mesoestetic
Contact:
YeloSpa San Juan
105 de Diego Ave.
San Juan, Pu \