GARRETT MARSHALL
Vice President
Fitness On Demand
Chanhassen, Minnesota
“Technology is making current fitness
offerings more scalable and trackable.
Traditional activities like fitness classes or
live sessions with a personal trainer can be
accessed by video and/or on your mobile
device anywhere around the world.”
Garrett Marshall, vice president of
Minnesota-based virtual group fitness
solutions called Fitness On Demand,
says there are at least two ways
technology is changing the health and
fitness world. “First, technology is
making current fitness offerings more
scalable and trackable. Traditional activities like fitness classes or live sessions
with a personal trainer can be accessed
by video and/or on your mobile device
anywhere around the world. Second,
technology is enabling fitness to reach
more people or a new audience. You see
this with consumer-facing devices like
wearable technology,” Marshall says.
He adds that technology has forced
businesses to rethink their mobile
content delivery strategy. “As the hospitality/spa sector continues to understand
the value of fitness on their guest
experience, we see more operators incorporating these elements to their own
digital experiences, such as websites and
mobile apps, by delivering fitness
videos, nutrition information and
lifestyle content,” Marshall says.
Technogym National Sales Manager
of Hospitality Jay Muller says technology
has enabled spas and fitness clubs to
motivate, entertain and educate guests
on a scale that was previously thought
impossible. “Technology can provide a
360-degree view of a person’s health
over time while allowing users to
quantify each step of their exercise effort
in real-time. It also assists exercise
professionals in monitoring clients and
prescribing workout plans to help them
meet their goals,” he says.
In addition, Muller points out that
technology provides entertainment and
January/February 2016
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