motivation in the form of online interaction and competition. “Technology is
making it easier for exercise to be fun,
engaging and productive for anyone,
anywhere in the world,” he says.
This aligns with findings from
Technogym’s study which indicated that
77 percent of millennials would like their
workout at the gym as interactive as
possible while 44 percent believe that
gyms will evolve by 2020 to be “relaxed,
interactive, customized and fun.”
Wearable Tech
There are several emerging technology
trends that are helping change
consumers’ view on health and fitness,
one of which is wearable technology.
In PwC’s “The Wearable Future”
report, more than 80 percent of
respondents listed eating healthier,
exercising smarter and accessing more
convenient medical care as important
benefits of wearable technology.
“Businesses must evolve their
existing mobile-first strategy to now
include the wearable revolution and
deliver perceived value to the consumer
in an experiential manner,” says
Deborah Bothun, PwC’s U.S. advisory
entertainment, media & communications leader. “Relevance is the baseline,
but then there is a consumer list of
requirements to enable interaction with
the brand in a mobile and wearable
environment.”
“A good manufacturer will help you
solve problems on the front-end
and create a realistic schedule
for installation and launch.”
36 PULSE
■
January/February 2016
Responding to market demands,
Technogym rolled out mywellness cloud,
an open platform that syncs with a huge
variety of wearables and monitoring
apps, allowing users to see all the data
collected in one place.
“Wearable technology has turned the
idea of exercise into an all-day activity,
comprised of the cumulative effort,” says
Muller. “According to our study, 65
percent of millennials think it is
important to monitor and track progress.
The study also projects that the use of
mobile app technology is set to rise from
56 percent to 74 percent by 2016.”
Will Stein, CEO of Philip Stein,
a Florida-based company that
(CONTINUED ON PAGE 38)
JAY MULLER
National Sales Manager, Hospitality
Technogym
Fairfield, New Jersey