IN EARLY JANUARY , ISPA members located in the U . S . will receive an email invitation from renowned research organization PricewaterhouseCoopers ( PwC ) to participate in the 25th annual ISPA U . S . Spa Industry Study . The window to participate is narrow , closing February 17 . Conducting the study under a strict methodology , PwC engages in a persistent pursuit of spas to meet a minimum threshold criteria of spa types and locations .

This annual study is funded each year by contributions to the ISPA community through auctions and other charitable donations . This support from the spa community further enhances the uniqueness of ISPA as a community-driven organization , squarely focused on equipping spa professionals with the

ISPA ’ S RESEARCH PARTNERS at PricewaterhouseCoopers are also hard at work preparing the next Consumer Snapshot Report , due to be released before the 2024 ISPA Conference .

The study explores consumer habits and motivations related to their frequency of spa visits and services selected . Questions are also designed to help determine the factors that influence consumers ’ decisions to visit , how much to spend and whether contactless interactions are preferred .

Stay tuned to your inbox for an emailed link to this members-only report . It will also be available on experienceispa . com under “ Resources ” and “ Research Library .”

data and industry resources they need to run a successful and profitable business .

The work of the ISPA U . S . Spa Industry Study continues through the full year . Members of the ISPA Team participate in weekly calls with designated representatives from PwC , who collaborate on survey and database development . The PwC team collects responses and conducts individual outreach to spas to confirm any year-over-year data . ISPA members cite the organization ' s critical research projects as one of the main motivators for membership .

If you are a U . S . -based spa professional and you have not yet received an email invitation , please visit pwcspaperspectives . com to participate .

DURING THE HOLIDAYS , the hiring process seems to slow down as people are traveling for the holidays and finishing up deadlines before the end of the year . But the new year brings new opportunities , and many individuals begin January by renewing their search for a fresh career start .

Hosting or attending a job fair as an employer is an opportunity to meet face-to-face with candidates looking for

employment . It is important when attending a job fair to be prepared with the necessary materials to make your business stand out . ISPA ’ s Talent Toolkit offers resources to help you attract attendees to your table — and to ensure you are equipped to market your business and open positions as you recruit for new talent . Find the ISPA Talent Toolkit under the Resources tab on experienceispa . com .

8 PULSE n JANUARY / FEBRUARY 2024