ISPA OPEN HOUSE
RENAISSANCE ROSS BRIDGE GOLF RESORT & SPA
BIRMINGHAM , ALABAMA
IN THE SPA WORLD , the design of a space holds the key to providing a truly memorable experience for guests . The retail area at Renaissance Ross Bridge Golf Resort & Spa displays Director of Spa Liz Correa ’ s deliberate planning to create a space that goes well beyond a mere shopping destination . Correa ’ s insights provide a glimpse into the thoughtful design choices that elevate spa spaces , making them not just places to receive treatments but immersive environments that leave a lasting impression on guests .
ACCORDING TO CORREA , THE DESIGN of Renaissance Ross Bridge ’ s spa retail space is grounded in the philosophy of crafting an inviting and immersive environment for customers .“ We wanted to create a space that not only showcases our products but also tells a narrative about our brand ,” says Correa . The strategic layout of the retail area is geared toward enhancing the overall shop- ping experience , ensuring easy navigation and highlighting key products .
One distinctive element of the retail area is the carefully chosen aroma enveloping the space . Correa emphasizes ,“ We ’ ve incorporated scents that complement our brand identity , creating a distinct and memorable atmosphere .” The goal is to establish a sensory connection
50 PULSE n JANUARY / FEBRUARY 2024