Pulse July 2015 | Page 34

SEE + BE SEEN After a highly successful inaugural run last year, the second West Coast ISPA Media Event returned to Beverly Hills, California to provide top-caliber journalists an up close look at the ISPA MEDIA EVENT RECAP latest spa treatment trends, products and solutions. Spas and resource partners present at the annual event not only View from Above. A group showcased innovative treatments and solutions, but also had the shot of the 2015 West Coast ISPA opportunity to pitch story ideas and build valuable media con- Media Event sponsors. nections. ISPA PR Manager Allie Hembree gives a quick recap. Stem Cell Science. Stemulation Skin Care educated journalists about stem cell research and the science behind it, as well as provided a Mini Facial Rejuvenation Treatment to enhance complexions. Makeover Beauty. colorescience featured a celebrity makeup artist who addressed questions related to common skin-care concerns while performing makeovers to enhance individual beauty. Restorative Healing. Aspira the Spa featured healing therapies like Myofascial Release and Unwinding, which help to reduce pain and restore function back to the body. Balanced Blend. Montage Resort & Spa showcased their Elements of Wellness Treatment and Air Lift. Four Seasons Hotel displayed a blend of essential Westlake Village provided mini oils during a therapy session hand treatments containing oxy- to help create a balanced genated air bubbles. mind, body and spirit. 32 PULSE n July 2015