Pulse July 2015 | Page 33

whereas women look at it as more of a luxury.” Dr. Wong sees that trend growing and is particularly excited about the prospects for treating male-pattern baldness. “If you catch the hair while it is still beginning to thin out, you can get some really good results. Once it has been gone for a longer period, it’s much harder to regain. It’s potentially a huge industry.” Building a medical spa business is a serious investment of time, finances and personnel, but as consumers increasingly look beyond their doctor’s office and pharmaceuticals for quality of life improvements, the medical spa industry is heading in a very positive direction. With the industry wellsupported by the explosive growth in medical device quality, injectibles variety and public enthusiasm, the dark days of 2008 seem an awfully long time ago. n BOND POIRE • Spa Director Mandala Med-Spa & Yoga Shala • Sarasota, Florida Bottom Line: Costs of Operating a Medical Spa Just what are the costs to consider in running a medical spa? Well-run medical spas can be a highly lucrative business, but they require significant investment if they are to meet the ISPA definition and are to be successful. Regulations vary from state to state and country to country, as do costs in local currency. However, the principle remains the same: the three major cost differentiators between setting up and running a medical spa and setting up and running a traditional spa are staff, equipment and insurance. Staffing means hiring suitably-qualified and registered doctors (unless you happen to be one yourself), at the very least in a part-time capacity, physician’s assistants as well. None are cheap. Qualified estheticians can be hard to find, so many medical spas offer on-the-job training that usually takes three to four months, which accounts to another set of expenses. Equipment is the biggie, at least in terms of initial investment. There are not many medical spas that have much less than half a million dollars’ worth of equipment on-site, and most have substantially more. That initial investment isn’t the end of equipment costs either. Lasers and other machinery are constantly being updated and improved, so the investment in machinery is ongoing. Liability insurance is one that could impact revenue. Most spas, but particularly medical spas, use equipment that, if used incorrectly, can result in a serious injury to a customer. Medical spas need adequate liability insurance, something that gives staff and customers alike peace of mind and financial cover in the event of an accident. It is a major cost, and one that must be factored into any investment into a medical spa. July 2015 n PULSE 31