Pulse July 2015 | Page 37

SHERON BODDY Director of SPA Four Seasons Hotel London at Park Lane London, United Kingdom In the latest ISPA U.S. Spa Industry Study, 91 percent of respondents said they offer skin-care treatments. Among all of the different treatment types, facials are considered to be the most popular treatment. In fact, in the March 2015 ISPA Snapshot Survey, a whopping 99 percent of all spas reported offering facials on their spa menu. Remaining informed about consumer skincare demands is integral to maintaining a menu that attracts spa-goers, especially since there is a growing interest among consumers in anti-aging and sun-care facial treatments. “The concerns of the guest vary from person to person, but facials that improve radiance, skin tone and deeply hydrates are frequently requested.” July 2015 n PULSE 35