According to Patella,
guests who go to
their spa respond
well to HydraFacial
MD treatments.
CHERYL PATELLA
Spa Director
THE SPA – Williams Island,
Miami (Aventura), Florida
Designing a Facial Treatment
When designing a facial treatment, Four
Seasons Hotel London at Park Lane
Director of Spa Sheron Boddy works in
tandem with her team to strike a balance
between results and luxury experience.
“Despite the wide range of facials available, I still believe the [spa industry] caters
to essentially two types of clientele: one
who’s more focused on esthetics and
technical procedures with instant results,
and the other who wants a more organic/
natural approach,” says Tereska Ebanks,
spa trainer and one of the key staff
members Boddy works closely with. “It is
about the experience and the perceived
value of the facial.”
As for Cheryl Patella, spa director of
THE SPA – Williams Island in Miami
(Aventura), Florida, incorporating a facial
treatment on the menu starts with a
careful review on whether the treatment
fits the spa’s consumer profile. “We are a
private residential complex with a mixed
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n
July 2015
population of
economics, ages and
lifestyles. If it is an anti-aging treatment, it
will work only if it’s cost-effective. I also
review the research available on the treatment for safety and simplicity of delivery,”
Patella says.
Before she moved to THE Spa –
Williams Island, she worked in a spa
property that initially didn’t offer skin-care
services. “It was a slow process setting up
everything,” Patella says, looking back at
the steps she had to take to work out the
details for the previous spa she worked for.
“It starts with proper research in getting
and qualifying for the license, recruiting
the right staff members, and finding the
right equipment and products.”
She says finding the right mix of products and services that works best with
clients sometimes requires trial and error.
Although, from experience, Patella found
out that their guests respond well to
HydraFacial MD treatments.
Ebanks, on the one hand, says their
spa’s best-selling facial treatment is
Omorovicza’s Blue Diamond Facial,
exclusively offered in the U.K. at Four
Seasons Hotel London at Park Lane. “The
concerns of the guest vary from person to
person, but facials that improve radiance,
skin tone and deeply hydrates are
frequently requested,” she says. “Skin that
is experiencing a break out is also a recurring issue. Each brand has an option that
targets these concerns but creating a personalized facial treatment means that we
can tailor it according to the guest’s
needs.”
Trends and Ingredients
Sun-damaged skin is another common
concern that’s driving spa-goers’ interest in
facials as they seek treatment for skin pigmentation, lack of hydration and loss of
elasticity. “In Bermuda and the Caribbean