Tanya Chernova
EXPERTISE: Sales/Retail
SESSION: Reinventing Retail
1. I define innovation as: A genuine breakthrough in creative thinking that drives us
forward and solves a problem or makes things easier in any category of life.
2. In my view, the greatest innovation in today’s time is: The internet.
3. Of all the world’s innovators, I most admire: Albert Einstein and Guy La Liberté,
co-founder of Cirque du Soleil.
4. In the area I’ll be speaking about at this year’s ISPA Conference, the most
disruptive idea I’ve seen so far is: The subscription-based model—memberships,
auto pay and auto ship.
5. In the health and wellness space, the most inventive treatment I came
across with is: Laser treatment and the Time-Reverse Facial Support System nonsurgical facelift.
6. If I can invent one thing, I would invent a: Transporter to instantly “upload and
download” people to any destination in seconds.
7. The one piece of advice I’d give to help foster a culture of innovation is:
Don’t let the naysayers define your course and great things happen when you go for it!
8. The app I am hooked on is: Email.
9. If I can only keep one book to read, I’d pick: My daily book of affirmation.
10. The single most important takeaway attendees can gain from attending
my session at ISPA Conference is: How to reinvent your concept of retail and turn
it from a monologue into a dialogue to engage your clients and drive consistent sales.
Sarah Robinson
EXPERTISE: Marketing
SESSION: Leveraging a Fiercely
Loyal Internal Team to Market
Your Spa
1. I define innovation as: Combining things, ideas and people that already exist in
dynamic new ways.
2. In my view, the greatest innovation in today’s time is: Hamilton, the musical.
3. Of all the world’s innovators, I most admire: Shakespeare.
4. In the area I’ll be speaking about at this year’s ISPA Conference, the most
disruptive idea I’ve seen so far is: Creating a “Delta Sky Lounge” exp