Pulse July 2016 | Page 77

BABOR Professional Development Sessions, Relaxation Area and Room Drop babor.com | 1.800.333.4055 What makes your brand unique and innovative? The Art of Precision Skincare: It all began in 1956 with a black rose, the symbol of infinite beauty. Since then, as the pioneer in professional skin care, BABOR has set the standard for skin-care research, made in Germany. Our precision formulas are based on the most innovative active ingredients. Their effect is enhanced by the expertise of BABOR estheticians in our luxurious, tailor-made treatments, which provide outstanding results and a uniquely indulgent spa experience. What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? AMPOULE CONCENTRATES FP Active Night Fluid. This highly innovative formulation of all black ingredients works when it’s most needed: while you’re asleep. An extract of black algae regenerates the dermis, the layer of the skin that has a high content of collagen fibers, ensuring you look fresh and wrinkle-free, black truffle extract strengthens natural collagen production and remodels facial contours, while black willow extract increases cell turnover and skin renewal. How does your company create a culture of innovation? As a pioneer of professional skin-care, we create innovative precision formulations and expert solutions made in Germany. We amaze our partners and customers because we take beauty personally. We trust in our expertise and recognize challenges as opportunities. We are focused on the preservation of beauty and excellence in product and treatment results.