1. Create a loyalty rewards
program.
2. Keep your fans “in the know.”
Sort of like an exclusive
insiders’ club. Let your fans
know about new products,
service updates, new staff,
upgrades and improvements
being done so that they feel
personally connected to the
spa.
3. Actively listen and react. Your
customers are on Facebook,
Twitter, Google+, YouTube,
Pinterest etc. They are pinning,
tagging, liking and following.
You need to actively listen to
what your customers are
engaging in online and partic-
ipate. You need to provide
content that is engaging and
educational not promotional
through your spa’s social
media channels and website.
these online marketing essentials.:
You must personalize your business
so that your customers can relate. Engage
on a human level and share valuable
content.
Following these key tips will help you
win the game of staying relevant and
creating brand loyalty in both the digital
and non-digital world. n
ABOUT JULIE JMPankey Partners specialize in spa
operations consulting, social media, website design,
CLICK HERE
to learn Julie’s tips for building trust
with customers to earn a sale.
marketing and brand development. Founder Julie
Pankey, known as the 7-figure spa consultant, is a
results-oriented spa industry expert and visionary.
July 2017
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