ISPA FOUNDATION
he ISPA Conference and Expo is an oppor-
tunity to make connections, gain business
take-aways and ignite sales for the coming
year. One of the secrets to increasing your
sales success before the event, on-site and post-
conference is to donate to the ISPA Foundation Live and
Silent Auctions. This is a great way to present your
products to potential buyers and promote anything new
to your brand in 2018.
Several factors go into creating a great auction item
that will amp up your donation and catch the eye of
potential bidders.
T
FOUNDATION
2017
ISPA FOUNDATION
BOARD OF
DIRECTORS
OFFICERS
CHAIRMAN
Frank Pitsikalis
ResortSuite
Content Potential bidders love trying new brands and new products. When putting
together your item, consider donating a set that features several items within one brand,
rather than one single item. This will allow the high bidder to sample several of your
products, potentially increasing a future sale and creating a loyal customer.
VICE CHAIRMAN
Sharilyn Abbajay
Abbajay & Associates, LLC
DIRECTORS
Todd Shaw
ISPA Chairman
Todd Hewitt
ISPA Vice Chairman
DONATE
NOW!
Lynne McNees
ISPA President
MEDICAL ADVISOR
Brent Bauer, M.D.
Mayo Clinic
HONORARY BOARD
MEMBERS
Ruth Stricker
The Marsh, A Center for
Balance and Fitness
Deborah Szekely
WELLNESS WARRIOR
The ISPA Foundation
wishes to thank the following
supporters for their generous
contributions:
Merchandising The better something looks, the more likely we are to buy
it. Choose items that not only go well together, but also create the right
aesthetic for your brand. Covering your donation with cellophane wrapping
hides your products and can often look messy after shipping. Choose a
display that is simple and clean and doesn’t take away from the items you’re
trying to promote.
Creativity Think outside the box. What about your company is unique and sets
you apart? Consider donating something that is indigenous to your brand in addition to
your products or an item that isn’t easily accessible to the common consumer. This will help
your item stand out and create excitement amongst bidders looking for something unique
and noteworthy.
Making small changes to your typical donation content, merchandising and the creative
idea behind your donation, can help influence your conference experience. Donating to the
ISPA Foundation Live and Silent Auctions will grab the attention of potential buyers and can
even create new loyal customers for ongoing sales success.
—FRANK PITSIKALIS, ISPA FOUNDATION CHAIRMAN
LUMINARY
Ruth Stricker
BENEFACTOR
Dr. Howard Murad
PATRON
Red Door Spas
ResortSuite
l AUGUST 2: Deadline to be eligible for inclusion in the Live Auction.
l SEPTEMBER 13: Deadline to be included in the printed Auc tion Catalog.
l FOR MORE INFORMATION ON THE ISPA FOUNDATION or to donate an item
to the Auction, visit attendISPA.com or email ashley.roberts@ispastaff.com.
July 2017
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