memBer PersPectives
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green valley ranch resort & spa features a spa-only pool for outdoor relaxation in the desert heat.
spa has total control of its own retail and does all of its
buying, which Mariani says “is one of the more unique
things about us.” Guests come to her spa seeking a more
tranquil experience, which—given the absence of a
casino—is easy to attain. The lack of a casino has also
made the spa successful with locals who might typically
avoid the Strip; locals comprise a moderate amount of
business for the Four Seasons’ spa, and local customers
receive a 20 percent discount year-round as well as more
aggressive discounts during the holiday season.
Given her spa’s unique positioning as a boutique, casino-
less on-Strip experience, Mariani markets her spa through a
unique, staff-centric message. “My employees are my bells
and whistles,” says Mariani, “they’re the ones that make
the experience unique, and so we try to tell our customers
about that story.” At present, Four Seasons Las Vegas is
seeing the most success through Instagram, which Mariani
attributes to the visual nature of the platform: “you’re able
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jULy 2019