EDUCATION THAT EVOLVES
Ignite Your Social
Influence SOCIAL INFLUENCE HAS SHIFTED from brands to individuals. Through the
tested and proven “PUB” method, attendees will learn why this has happened,
what then can do about it and exactly how to create social media content that
persuades others to stop their scroll, lean forward and say “YES.”
Presented By erin gargan king
INTERACTIvITy: LOW H toP takeaWays:
l How to find and engage your most effective social ambassadors authenti-
digital Persuasion:
l
l
l
cally.
How to measure and illustrate social influencer marketing success.
The psychological principles behind social influence.
The biggest influencer marketing mistake everyone makes—and how to
avoid it.
“It’s time for you to attract attention, increase influence and sell
smarter in today’s digital world.”
hr “hot topics” in
the spa environment
Presented By aBBe goncharsky
INTERACTIvITy: LOW H
SPA OPERATORS MAY SOMETIMES unintentionally de-prioritize the
human resources side of business when things are running smoothly,
creating unforeseen legal (and financial) risk for the company. This session
will cover relevant HR-related topics designed to help owners and managers
identify and minimize risk.
toP takeaWays:
l Current trends in employment law.
l Best practices in employee handbooks and policies.
l How to correctly identify employees vs. independent contractors.
l Employee classifications: methods of compensation (exempt vs. non-
exempt).
l Social media policies: tips and traps.
“Successful spa operators must master the art of juggling, and human
resource management is among most complex plates in the air.”
(CONTINUED ON PAgE 66)
“Educa is the mt perful
weap which y can use change
the wld.”
— NELSON MANDELA
64
PULSE
■
jULy 2019