EDUCATION THAT EVOLVES
vision to victory:
Elevating Your
Sequence-of-Service 360
Degrees
Presented By nancy nemer and
michael conte
INTERACTIvITy: LOW H
WHETHER YOU’RE STRIVING for a five-star
rating or just looking to elevate your guest
experience, you can benefit from specific
examples on how to create more five-star experi-
ences without breaking the bank through
evaluation of the most important elements in a spa.
toP takeaWays:
l How to develop a complete guest experience from reser-
vations to departure.
l How to increase staff buy-in through passionately
executed service and training.
l
l
How to make your menu part of the experience rather than
part of the problem.
How to elevate sensorial experiences and create a buzz-worthy spa.
“You can elevate what your spa has to offer by making minor
adjustments periodically without spending a fortune.”
Building Bridges:
Communicate, Educate
and Advocate for the
Spa Industry
Presented By cassie samPson
INTERACTIvITy: MODERATE HH
WHEN IT COMES TO PR, you need proven strategies to establish yourself
as an expert resource in your community. This workshop will give spa
leaders the confidence and tools they need to become valuable go-to experts
for law enforcement, city councils and state legislators.
toP takeaWays:
l Familiarity with bill-tracking tools to stay informed of legislation
impacting the spa industry.
l Best practices for organizing industry awareness and lobbying events.
l Strategies for establishing oneself as an expert resource for elected
officials and policymakers.
l Tips for building relationships with local media, pitching stories and
managing messages.
“Spa leaders can stay ahead of legislation and ensure our leaders
are represented when decisions are made about our profession.” n
“What’s dangers is n evolve.”
—JEFF BEZOS
72
PULSE
■
jULy 2019