THE PULSE GUIDE TO REOPENING
HEALTHY AT HOME:
Consumers are generally using this time to become more focused on their health and
wellness—and there are indications of increased need for connection as the world reopens.
40% 55% 41% 65%
are exercising more
BASE: SPA-GOER AND NON-SPA-GOER RESPONDENTS.
Exercise Habits
Only 11% of respondents are not exercising. 25% are using
workout videos from the internet—an opportunity for
spas and wellness centers to create meaningful video
content. This content will continue to be relevant because
consumers may be slow to return to traditional gyms and
other shared spaces.
are doing more to care for
their mental well-being
are eating more
healthily
feel more isolated
Spa Routines
Demand for mind/body experiences, skin care and manicures/pedicures
remained high among spa-goers during
the COVID-19 outbreak, with many of them practicing spa
routines at home. Expect robust demand for these services
once your spa reopens.
Spa Routines
How are you maintaining your spa routines during
the Coronavirus outbreat?
Buying Behaviors
Some things never change, even when there’s a global
pandemic. The majority of respondents indicated that
their purchasing behaviors for a variety of spa products
hadn’t changed during the outbreak, though respondents
were more likely to decrease than increase their purchasing.
Here are a few of the highlights:
Buying Behaviors
How have your buying behaviors for the following
products changed during the current crisis?
BASE: SPA-GOER RESPONDENTS.
BASE: SPA-GOER AND NON-SPA-GOER RESPONDENTS.
26 PULSE ■ JULY 2020