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AS SPAS didn ’ t know if that analysis had taken place .

REOPENED throughout 2020 following analysis being seen as key to effectively crafting a

These figures suggest that — despite an ROI

pandemic-related menu and managing spa revenue — many in the closures , many spa leaders began searching for industry may be making menu decisions without ways to maximize revenues despite occupancy a comprehensive understanding of which treatments represent the greatest contribution to their limits and other restrictions . However , just over one-third ( 37 percent ) of Snapshot Survey business ’ s revenues and profits . As the industry ’ s respondents said that their spa has conducted recovery from COVID-19 continues , spas risk an ROI analysis of the items on their treatment leaving substantial earnings on the table if they menus , while 55 percent said that the spa had attempt to navigate the way forward without performed no such analysis and eight percent that understanding in hand . n

OCCUPANCY LIMITS FOR SPAS

29 %

40 %

TREATMENT LENGTHS CURRENTLY OFFERED BY SPAS

59 %

57 %

51 %

43 % 43 % 59 %

49 %

53 %

49 %

45 % 45 % 41 % 41 %

35 %

MASSAGE FACIAL NAIL SERVICE

22 %

16 %

0 %

Less than 25 %

6 %

10 % 8 %

6 %

25-40 % 41-55 % 56-70 % 71-85 % 86-99 % 100 %

Three quarters of all spas reported an occupancy allowance of at least 71 percent .

30 minutes

50 minutes

60 minutes

80 minutes

90 minutes

120 minutes

Do not offer

A significant majority of spas ( 71 percent ) did not change treatment lengths during the pandemic .

12 % 8 %

0 %

4 %

10

JUNE 2 M

Expan

d

YOUR _luen Influenc nce

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OUT OF INFLUENCER MARKETING

Want to see your spa featured in Member Perspectives or Sound Off ? Answer the Pulse add-on questions at the end of the monthly Snapshot Survey and a member of the ISPA team may reach out to you about participating in an upcoming story .

JULY 2021 ^■ PULSE 59