TALENT TOOLKIT
THE NEW ISPA TALENT TOOLKIT will arm professionals with the key tools they need for success in a spa industry where talent recruitment and engagement are at the forefront of focus . Developed by ISPA and member volunteers , the Talent Toolkit will equip spas with the guidance and resources to create effective communication , recruit and interview employees , create in-depth job descriptions and much more .
THE TOOLKIT WILL GO LIVE on the ISPA website for members this summer . ISPA members should log in at experienceispa . com , then find the Talent Toolkit under the “ Resources ” tab . Following are descriptions of the
ISPA Talent Toolkit ’ s resources .
Communication & PR
The toolkit ’ s communication and public relations resources include the fundamentals of news releases and templates for press releases and college / trade school recruitment letters . These resources will guide spa industry leaders on how to effectively write press releases , media pitches
and recruitment pitches .
Training
Instructional resources will be beneficial for creating checklists and weekly training modules for employees . Providing ongoing coaching and educational development is critical for
employees to succeed in their role .
Job Descriptions
In this section of the toolkit , you will find position specifications , organizational charts and tools for delegating responsibilities . These resources will outline why a detailed job description
When
TO USE A PRESS RELEASE
SIGNIFICANT BUSINESS CHANGE
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Opening a new location ? A seasonal sale ? Different store hours , or unexpected closing ? If it directly affects regular clients of the business , it ’ s worth considering for a press release .
NEW SERVICE OR PRODUCT
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One of the most common reasons for a press release is when a business expands its offerings in a significant way .
CHANGE IN LEADERSHIP
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A new president , CEO or Spa Director signals impending changes , and that ’ s worth notifying people about .
AWARDS OR RECOGNITION
EVENTS
PARTNERSHIPS
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Sharing accomplishments in a press release is a common practice . Being featured in a national publication is also an impressive feat to share .
Upcoming events , annual fundraisers and vendor “ pop-up ” events are prime highlights for a press release . Not only does it help advertise the event , but clients appreciate the company being recognized as an active member of the community .
Announcing your business teaming up with another business lends some of their authority to yours — especially with local businesses and charities . It emanates goodwill .
ISPA TALENT TOOLKIT // COMMUNICATION & PUBLIC RELATIONS 4
38 PULSE n JULY 2023