Pulse July 2023 | Page 63

DO YOU EVER WONDER how your peers would handle a situation ? Maybe you ’ re curious what other leaders in the spa industry have to say on a certain subject . In Sound Off , we ask ISPA members from differing backgrounds , countries and companies the same question and see how their answers compare .

SOUND OFF

DO YOU EVER WONDER how your peers would handle a situation ? Maybe you ’ re curious what other leaders in the spa industry have to say on a certain subject . In Sound Off , we ask ISPA members from differing backgrounds , countries and companies the same question and see how their answers compare .

“ How do you encourage guests to make spa visits a habit instead of an occasional luxury ?”
AMANDA RAICH La Prairie Spa – Waldorf Astoria Beverly Hills Director of La Prairie Spa
NATSUDA DUMRONGPANICH Spa Serein Spa Director
“ A spa treatment is part of
QADIRI ZEBROWSKI Monterey Plaza Hotel and Spa – Vista Blue Spa Director of Wellness
TIM KOMAROMY Desert Mountain Club Director of Spa
“ Desert Mountain is a pri-
“ La Prairie Spa at Waldorf
Astoria Beverly Hills is a
luxury hotel spa . For hotel
guests , we invite them in
during their stay to enjoy the
facilities complimentary as
this allows us to meet many
of our hotel guests . We build
on these connections and
often the next visit they will
go ahead and book a service .
For our locals , we create
relations again with consistency
. We also note preferences
so if they try a new
therapist , they don ’ t have to
repeat themselves . A warm
welcome back versus a Have
you been here before ? is a
small gesture that goes a
long way . Our local guests
really appreciate the complimentary
valet for all spa
services and recently we
have added pool access during
the week , which is key
during the warm LA
lifestyle and selfcare . Regular
treatment every two to
four weeks helps to rebalance
physically and emotionally
.”
“ We ask each guest , as they
are checking out , how they
feel after their session and
to use this as a baseline for
how great their body can
feel . Then we suggest they
become aware of when
that starts to shift : Once
they begin to feel that
change , it is their body letting
them know they are
ready for their next service .
This is meant to empower
them to follow their inner
awareness and knowing of
their self-care .”
vate golf club offering seven
golf courses , 85-plus weekly
fitness classes , racquet
sports and 30 miles of hiking
trails . With so many activities
for our members , I
spend a lot of time ensuring
spa services remain on their
radar . I work with our personal
trainers , golf and racquet
professionals , and other
team members to ensure
members are put in the
mindset that spa should be
just as much of a priority as
their other activities . We
offer members the opportunity
to purchase a series of
services and packages that
include personal training
and a spa service . Our fitness
class schedule and spa hours
are designed to allow
members to book spa services
before or after their favorite
fitness class or
spending the day on the
months !”
course .” n
JULY 2023 n PULSE 61