“ Our guests get excited to see new product launches and seasonal features . They enjoy looking around for teacher gifts , stocking stuffers , birthday presents and , of course , for themselves .”
“ Our guests get excited to see new product launches and seasonal features . They enjoy looking around for teacher gifts , stocking stuffers , birthday presents and , of course , for themselves .”
— EMILY MATHIS , spa manager and esthetician , Riverstone Resort & Spa
self-care routines to the changing seasons . This not only enhances the shopping experience but also builds trust and loyalty . l Provide information on the benefits of specific products during consultations and treatments . l Offer samples for guests to try before they buy . l Host seasonal workshops where guests can learn about the best self-care practices for each season .
Aligning the retail space with seasonal décor A well-decorated retail space will enhance the shopping experience and encourage guests to linger and explore . Seasonal décor updates create a fresh and inviting atmosphere that reflects the current season or upcoming holiday , making the shopping experience more enjoyable and memorable . TIP : Update the retail space regularly with seasonal decorations that complement the products being promoted . This creates a visually appealing environment that draws guests in and encourages them to explore the products on offer . l Winter warmth : Consider soft , twinkling lights and plush fabrics during the winter months . Highlight rich , nourishing body creams and luxurious bath products to match the winter theme . l Spring renewal : Celebrate the arrival of spring growth with fresh greenery or floral arrangements and pastel colors . Elements that evoke a sense of renewal can entice guests to discover revitalizing skincare treatments , exfoliating scrubs and rejuvenating facial masks that align with their springtime self-care routines . l Summer vibes : Beach-themed decor , such as seashells , sand and oceanic hues , along with light , airy fabrics and tropical plants enhance the summery feel and can encourage guests to explore sun protection products , cooling mists and refreshing body scrubs . l Autumn ambiance : Warm , earthy tones like burnt orange , deep reds and golden yellows , plus cozy textures — such as knitted throws , rustic wood accents and autumn leaves — form an inviting atmosphere to draw guests in and encourage them to explore hydrating skincare products , soothing candles and comforting body lotions .
Maximizing revenue in a spa ’ s retail shop through seasonal displays and promotions is a multifaceted strategy that involves careful planning , effective marketing and thoughtful presentation . By aligning product launches with seasonal themes , promoting relevant items and updating the retail space with seasonal décor , spa leaders can create a dynamic and engaging shopping experience that drives sales and enhances guest satisfaction . n
JULY / AUGUST 2024 n PULSE 53