ISPA OPEN HOUSE SHOP TALK BY SCOT T . GILLIES
FROM SUMMER GLOW-UPS TO WINTER WONDERLANDS
3 Tips to Maximize Retail Revenue with Seasonal Promotions
WANT TO BOOST RETAIL SALES AND ENGAGE GUESTS ? Let the seasons be your guide to a dynamic shopping experience .
Seasonal promotions in the spa retail area can capture guests ’ attention and encourage purchases . By aligning product launches with specific times of the year , spas can tap into the natural buying cycles of their guests . A new skincare line introduced in the spring will capitalize on guests looking to refresh their beauty routines . Launching body care products in the autumn can appeal to those seeking hydration solutions during colder , dryer months .
CALL TO ACTION : Spa managers should create a promotional calendar that outlines key seasonal launches and features . This calendar can guide marketing efforts and ensure the retail space is always stocked with relevant and timely products . Collaborating with suppliers well in advance can also help secure exclusive or limited-edition items that can ’ t be found elsewhere , further enticing guests to make a purchase . l Create gift bundles for teacher appreciation days or end-of-school . l Offer stocking stuffers during the winter holidays . l Highlight birthday present ideas all year .
Promoting self-care through seasonal themes Seasons provide a natural framework for encouraging selfcare routines . Each season brings its own set of challenges and opportunities for personal care , and spas can use this to their advantage . Spring and summer promotions can focus on revitalizing and protecting the skin from the sun , while fall and winter themes can emphasize hydration and relaxation . TIP : Educate guests on the importance of adapting their
Marketing seasonal items Promoting seasonal spa merchandise effectively requires a mix of in-spa and external marketing strategies . On-site promotions can include attractive displays , themed décor and special offers that draw attention to seasonal products . External marketing efforts might involve social media campaigns , email newsletters and collaborations with influencers to reach a broader audience . TIP : Utilize holidays and special occasions to promote themed items . This not only makes shopping convenient for guests but also increases the likelihood of multiple purchases . For example :
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