The massage rooms at The Spa allow guests to completely escape.
“We are glad to see that more and
more guests are interested in wellness
therapies and Eastern treatments, and
they have become more health
conscious,” says Luzon. “We use their
preferences and constructive feedback to
continuously add new offers throughout
the year that are in line with their needs.”
An interesting way of doing that is
revamping hotel and spa food offerings to
compliment new treatment options. This
allows guests to feel they are getting a
more well-rounded experience. Says
Luzon, “Our latest addition to the menu
of Jasmine Lounge - our café located in
the female Spa - is fresh raw vegan dishes
along with slow-extracted juices. Our
Executive Chef Stefano Andreoli is a great
ambassador of health-conscious cuisine
and we are very lucky to have him on
board with us.”
For Luzon, these spa menu updates are
constant throughout the year. “We revisit
our competitive analysis of the market on
a regular basis to make sure we always
create something extraordinary for our
guests,” she notes.
Staff Training
Because their menu is constantly being
reevaluated, The Spa at Bahrain Bay is
dedicated to regular staff training and
education. Annually, The Spa brings in
product line experts to train the staff on
best practices and uses. The Spa also runs
in-house trainings bi-monthly during the
busy months and monthly during the off-
season to ensure the staff is always
prepared to give guests the highest level
of service. “These trainings guarantee that
our staff will be able to provide the
utmost in luxury service and expertise to
our guests,” adds Luzon. “It’s what sets
Four Seasons Bahrain Bay at such a high
level in our guests’ minds.”
Marketing Solutions
While it’s true the Middle East is a
hotspot for wellness tourism, that only
means the market is more competitive for
The Spa at Four Seasons Bahrain Bay.
“The Kingdom of Bahrain is a relatively
small island in size, yet rich in history and
culture,” says Luzon. “Hence the market is
very competitive and indeed abundant in
stand-alone and hotel spas.” And while it
is a beautiful and unique addition to the
Manama skyline, The Four Seasons Hotel
Bahrain Bay is still fairly new, having
opened in March 2015. They still are
working to earn the market’s trust.
To do this, The Spa is extremely active
on social media, using Twitter, Instagram,
Facebook and Google+ to reach a range of
potential guests.
Luzon also partners with Four Seasons
sister properties to capitalize on their
particular expertise. “One of our most
successful counter promotions is the
Thailand Collection, which includes
exclusive treatments from Four Seasons
Resort Chiang Mai,” explains Luzon. “We
launched this promotion last September
and ran it for two months with the
support of two excellent spa therapists
from Chiang Mai. The feedback from our
customers was so great that we decided
to launch it once again in 2017. We offer
eight treatments under this initiative and
it’s currently available both for males and
females.”
These partnerships allow The Spa at
Four Seasons Bahrain Bay to expand their
expertise and attract a broader range of
guests. Plus, Luzon has found that mixing
up her spas offerings proves beneficial. It
never hurts to keep people on their toes.
SPA QUICK FACTS
Spa open date: March 1, 2015
Facilities/amenities: 17 treatment
rooms, unisex gym, female gym, 5
swimming experiences, salt inhalation
room, jacuzzi, cool mist room, prayer
room, Antigravity Yoga,
Percentage of guests (male vs.
female): 60% males, 40% females
Number of full-time spa staff: 40
Product lines used: ila, Coola
Most used marketing channel:
members’ newsletter, website, social
media, in-house promotional tools
Website: fourseasons.com/bahrain/
Phone Number: +973 1.711.5000
Facebook: facebook.com/
FourSeasonsHotelBahrainBay
Instagram: @fsbahrain
Twitter: @fsbahrain
June 2017
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