The Beach House Spa at Ocean Edge A New Spa Means New Challenges and New Adventures
“ We wanted the design of The Beach House Spa to be gender neutral . It ’ s a casually elegant place with a comfortable , beachy vibe .”
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The Beach House Spa at Ocean Edge A New Spa Means New Challenges and New Adventures
Opening a new spa can be an odd combination of stress and excitement . Stress because everything is new and you must implement and create everything from scratch . Excitement because it is a fresh start and , like Ocean Edge Resort , you know adding a spa will be an incredible asset in the long run . Project Director Suzanne Corcoran and Consulting Spa Director Joanna Roche share the struggles and success of opening The Beach House Spa at Ocean Edge in picturesque Brewster , Massachusetts .
Working Together Amid opening the brand-new Beach House Spa at Ocean Edge , Corcoran and
“ We wanted the design of The Beach House Spa to be gender neutral . It ’ s a casually elegant place with a comfortable , beachy vibe .”
Roche have been met with many challenges , but splitting the load between the two of them has proved extremely beneficial .
“ Both of us dig in where our specialties lie ,” says Roche . “ There are two of us so we are able to divide and conquer .” Corcoran agrees by saying , “ Joanna has an extensive background in
— SUZANNE CORCORAN , PROJECT DIRECTOR
operations and management and I have been in the marketing and real estate development business , so I am responsible for branding and marketing .”
Technology and Staffing When opening a new spa , you tend to focus on the fun stuff : aesthetics and products . But while implementing opera-
Ocean Edge Resort is a stunning community on beautiful Cape Cod that was itching for a spa .
22 PULSE ■ June 2017