The Beach House Spa at Ocean Edge A New Spa Means New Challenges and New Adventures
“ We wanted the design of The Beach House Spa to be gender neutral. It’ s a casually elegant place with a comfortable, beachy vibe.”
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The Beach House Spa at Ocean Edge A New Spa Means New Challenges and New Adventures
Opening a new spa can be an odd combination of stress and excitement. Stress because everything is new and you must implement and create everything from scratch. Excitement because it is a fresh start and, like Ocean Edge Resort, you know adding a spa will be an incredible asset in the long run. Project Director Suzanne Corcoran and Consulting Spa Director Joanna Roche share the struggles and success of opening The Beach House Spa at Ocean Edge in picturesque Brewster, Massachusetts.
Working Together Amid opening the brand-new Beach House Spa at Ocean Edge, Corcoran and
“ We wanted the design of The Beach House Spa to be gender neutral. It’ s a casually elegant place with a comfortable, beachy vibe.”
Roche have been met with many challenges, but splitting the load between the two of them has proved extremely beneficial.
“ Both of us dig in where our specialties lie,” says Roche.“ There are two of us so we are able to divide and conquer.” Corcoran agrees by saying,“ Joanna has an extensive background in
— SUZANNE CORCORAN, PROJECT DIRECTOR
operations and management and I have been in the marketing and real estate development business, so I am responsible for branding and marketing.”
Technology and Staffing When opening a new spa, you tend to focus on the fun stuff: aesthetics and products. But while implementing opera-
Ocean Edge Resort is a stunning community on beautiful Cape Cod that was itching for a spa.
22 PULSE ■ June 2017