The wedding lounge at The Beach House Spa is the perfect place for brides and their maids to relax and prepare for the big day.
tional systems isn’t glamorous, it is a
necessity with a new business.
The good news is, starting from
scratch means The Beach House Spa is
able to start out with the latest in spa
technology. They don’t have to worry
about the pitfalls of outdated systems.
“The challenge of course is using and
training ourselves and our staff on new,
very sophisticated technology,” says
Roche. “But, because we are new, we
will have several opportunities to train
our staff as a group instead of wasting
time and money training staff members
individually.”
Before opening, Roche is making a
point to fill as many positions as
possible and undergo as much staff
training as she can fit in. This way, upon
opening day, her team is more than
prepared. All staff will be CPR certified,
trained in booking software, and will
undergo product training before opening
day. Roche has also made it a priority to
train her staff in self-care practices. “We
want to make sure their role as healers is
supported by us and their work
experience at The Beach House is
positive and strong from the start.”
Branding, Marketing and
Attracting Spa Guests
Because The Beach Club Spa is housed
in a resort club community, Corcoran
has an opportunity to target an initial
customer base by offering Ocean Edge
Club Members a 15 percent discount on
all retail and services. “We’re hoping
this discount will keep our regular bread
and butter base happy while attracting
more people to become Ocean Edge
members.”
In addition to a base of Ocean Edge
members, Corcoran is implementing
unique program offerings and a neutral,
nautical theme to attract a wide range of
additional spa guests. “We wanted the
design of The Beach House Spa to be
gender neutral,” notes Corcoran. “It’s a
casually elegant place with a
comfortable beachy vibe. We deter-
mined from the start that we were
interested in attracting new populations
to the spa: millennials, men, and people
who do not consider themselves regular
spa goers. We wanted anyone to feel
comfortable walking through our front
door.”
To attract these populations,
Corcoran is designing programming that
includes a beginner’s meditation class,
a “broga” class for newbies, a local craft
beer tasting, and a drumming class. She
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