MEMBER PERSPECTIVES
continues, “Our goal is to attract new
clientele and have them feel so
comfortable in our space that they will
be inspired to return for a service, tell a
friend about their experience at the spa,
or pick up a gift card for someone else.”
Also, Cape Cod is the second most
popular wedding destination in the
country. At Ocean Edge Resort, there can
be anywhere from two to four weddings
each weekend from May through October.
Corcoran and Roche noticed there was
nowhere on the resort that was desig-
nated for brides and their maids to prepare
for the big day. To meet this direct need,
the pair created The Side Porch. This
beautiful sun filled porch offers a private
living room with comfortable seating area,
private restroom (so not to disturb spa
guests in the locker area), a large dressing
room, and four hair and makeup stations.
“Because we are new, we have
several opportunities to train
our staff as a group instead of
wasting time and money training
staff members individually.”
— JOANNA ROCHE, CONSULTING SPA DIRECTOR
The Side Porch has the ability for guests
to play their own music, and food and
beverage service is provided by the hotel.
This space alone will attract a huge
number of existing Resort guests to the
spa and Corcoran and Roche expect it
will be booked every weekend during the
busy season.
To build this audience and get the
word out about their unique offerings,
Corcoran is relying heavily on social
media and email marketing. “We feel
strongly that if you are building an
audience that you want to trust you,
you should have something valuable to
say. We use beautiful high quality
images and post frequently, with news
or a sense of humor, but not frivolously.
No preaching! All posts reinforce the
brand we are trying to build.” n
SPA QUICK FACTS
Spa projected open date: May 15, 2017
Facilities/amenities: 5 treatment
rooms, facials, massage, nails, waxing,
a multi-purpose and self-contained
Side Porch for parties and group activ-
ities.
Number of spa staff: 25 full and part-
time
Product lines used: HydraFacial, Beach
House Blends (in-house product line)
Most used marketing channel:
Instagram, eblasts, Facebook
Website:
thebeachhousespaoceanedge.com
Phone: 774.323.6230
Facebook: facebook.com/oceanedge-
beachhousespa
Instagram: @thebeachhousespao-
ceanedge
The pedicure stations at The Beach House Spa combine comfort with function and are designed to be
gender neutral.
24
PULSE
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June 2017
Twitter: @ShopSheSells