large group training with hotel staff, not just spa staff.
We presented on it, there was a large Q&a, they sampled
products and they took products home.” Spa staff
received further, in-depth training on using the cBD
massage oil in a treatment.
Dye also highlighted the importance of having a
strong retail plan for cBD, which has become their
“biggest seller” since they started offering cBD oils, lip
balms and honey sticks in retail last summer. however,
she noted that there were some growing pains related to
the cBD treatment: “We recognized the trend and
moved to provide the treatment before customers asked
about it. it was a trial and error opportunity…at this
point, there’s a lot of education involved, but it has been
successful.” although The Spa at Griffin Gate has culti-
vated a small group of frequent cBD-massage spa-goers,
most guests still need to be educated on the product’s
benefits.
To help take the pressure off of therapists to answer
questions in the treatment room, Dye has placed cBD
products front and center on the spa’s check-in counter.
This “generates questions” from guests, according to
Dye, and gives front-desk staff a chance to answer those
questions (and possibly sell the enhancement) organi-
cally as a spa-goer checks-in.
considering the increasingly crowded state of play in
the cBD industry, it’s no surprise that Dye cited trust as
the most important factor in choosing their supplier.
“Bluegrass hemp oil is a local company, and they came
in and built trust with us,” Dye says. “We were able to
cBd oil can make an outdoor massage even more relaxing.
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“To help take the
pressure off of
therapists to answer
questions in the
treatment room, Dye
has placed CBD
products front and
center on the spa’s
check-in counter.”
check their ingredients, check their process and trust
them right back.”
capitalizing on cBd
The rapidly growing cBD frenzy is unprecedented. While
there have always been new products and trends in spa,
cBD’s association with cannabis (even if the product is
extracted from hemp) has given it a unique combination
of notoriety and public intrigue.
There are many questions swirling around this product,
but there’s one that matters more than any other: how will
your spa make the most of the rising cBD tide? n