TABLE OF CONTENTS
2 From Your Chairman
8 ISPA News and Calendar
10 Stay Connected Subscribe to ISPA ’ s YouTube Channel
WELLHOUSE AT BLACKBERRY FARM
BY NELSON LANE
12 |
In An INSTA |
32 |
Member Perspectives |
Communication Celebration |
BY JOSH CORMAN
32
RANCHO LA PUERTA
36 Talent Topics Agile Leadership in Uncertain Times How Culture , Compensation and Communication Can Set Your Business Apart
BY JULIE PANKEY
40 Pulse Points The Pandemic ’ s Impact on Mental Health
BY JOSH CORMAN
SOUND OFF
57
BE MEDISPA
60
44 Member News
BY NELSON LANE
56 ISPA Foundation
57 Sound Off
58 Snapshot Survey
60 People of ISPA
ABOUT THE COVER
62 |
Ad Index |
62 |
ISPA New Member List |
63 |
ISPA Headquarters |
64 |
End Notes |
THE SOCIAL MEDIA BOOM and our world ’ s constant state of technological connectivity has led spas to reinvent their approach to marketing . Increasingly , influencers play a significant role in those efforts . Spas with a strong understanding of how to make influencer marketing work for them and their audience are poised to reap its benefits .
COVER PHOTO FROM SHUTTERSTOCK
JUNE 2021 ■ PULSE 7