3. Outsource the business parts of your spa business
Free up your spa talent’ s time by outsourcing everyday business functions like human resources, scheduling and phone reception, and marketing and public relations. External service providers are expert who will elevate your spa’ s efficiency and professionalism— while letting you focus on spa services.
7. Invest in an outside perspective
Consider hiring a spa consultant to conduct a full operational audit. A third-party review can reveal hidden gaps in planning, budgeting, training and service standards.
TIP: Use a consultant’ s findings to set measurable goals for the next quarter or year— not just to spot problems. n
TIP: Look for providers specializing in spa and hospitality to be sure they align with the industry’ s culture.
4. Choose marketing and tech solutions that support daily operations
Pick marketing tools and tech solutions( like automated booking systems) that directly support workflow efficiency.
TIP: Look especially at scheduling, inventory and guest touchpoints for quick ROI on your investment in new systems.
5. Use social media influencers strategically
Younger audiences tend to trust real people over brands. Work with influencers to spotlight your spa’ s offerings— especially if you lack your own robust social presence.
ABOUT THE AUTHORS
TIP: Choose influencers who have actually |
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experienced your services— they’ ll create |
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more authentic, persuasive content. |
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6. Review and refine regularly
Evaluate marketing and tech investments every year and
review key assumptions every quarter.
TIP: Stay alert to new AI tools
that improve customer service, inventory
and financial decisions.
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HOLLEIGH ALEXANDER RAMSEY is the founder and chief consultant of Spalign Concepts LLC. • spalign. com |
HEATHER BOWEN RAY is the founder of Heather Bowen Ray Consulting. heatherbowenray. com |
LEAH CRUMP is the founder of Leah Crump Consulting. leahcrump. com |
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