WHAT’ S MAKING HEADLINES BEYOND THE SPA WORLD? Gathered here from top business publications are insights about trends shaping wellness, hospitality and leadership so far in 2025. From smarter self-care and social impact to decision-making in uncertain times, these stories offer spa leaders a fresh perspective on what’ s ahead.

FORBES“ Wellness Trends Report 2025: How Wellness Got Smarter”

IN THIS FORBES ARTICLE, Angelina Villa-Clarke looks at

how spas and wellness destinations are embracing hightech tools to boost guests’ health, productivity and relaxation. She notes a shift toward personalized, science-based self-care, pointing out innovations like AI sleep optimization, brain health assessments, high- performance recovery therapies, tech that merges with holistic care and advanced injectables. For spa leaders, these trends signal growing demand for results-driven intelligent wellness.

forbes. com / sites / angelinavillaclarke / 2025 / 02 / 04 / wellnesstrends-report-2025-how-wellness-got-smarter /

BANK OF AMERICA“ Bank of America Analysts: Wellness Industry Expected to Boom”

IN ENTREPRENEUR, Erin Davis reports on Bank of

America’ s analysis pointing to a“ generational shift” to increased wellness, with younger consumers increasingly spending on self-care and fitness— along with anti-aging services. Gen Z and Millennials are prioritizing fun and movement when making discretionary wellness spending— choosing gyms and cold plunges over bars and pubs. For spa operators, the message is clear: Invest in experiences that align with younger consumers’ values— think red light therapy, recovery-focused treatments and social wellness offerings that blend health with enjoyment.

entrepreneur. com / business-news / bank-of-americaanalysts-wellness-industry-expected-to-boom / 489386

NEW YORK POST“ I’ m a Wellness Writer— Here are the 2025 Trends to Skip and What to Try Instead”

IN A PUNCHY NEW YORK POST ARTICLE, Miska Salemann cuts through the noise of viral fads to consider smarter wellness strategies for the year ahead. For spa and wellness business leaders, the article offers key takeaways: Gut health is eclipsing odd skincare hacks, and collagen supplements are in demand; LED light therapy offers a safer, scalable alternative to cosmetic injections; cycle-syncing and functional fitness are reshaping workout preferences; and the healthspan- focused lifestyle( not just lifespan) is driving interest in longevity programs.

nypost. com / 2025 / 01 / 07 / lifestyle / 2025-wellness-trendsto-skip-and-what-to-try-instead-per-experts /

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