SOUND OFF
DO YOU EVER WONDER how your THIS MONTH’S QUESTION:
peers would handle a situation? maybe you’re
curious what other leaders in the spa industry
have to say on a certain subject. In Sound Off,
we ask ISPa members from differing backgrounds,
countries and companies the same question and
see how their answers compare. “What do you think
is the key to a
successful spa
menu?”
BRITTANY HUNT ANNA MOINE KRISTA SHERMAN PAUL NUNEZ
Spa Operations Manager
Pala Casino Spa and Resort Principal
ALM Consult Spa Director
WaterColor InnSpa Director
Spa by JW, JW Marriott Marco
Island Beach Resort
“i think a men-only section
on the menu is imperative.
also, having a great
selection but not so many
services that it’s
overwhelming for the
guest.” “clarity, concision and
focus. having the option
for the guest to participate
with individual input and
preferences is typical of the
savvy spa goer. for those
who are not so accustomed
to spa etiquette and
services, it is vital to
suggest a few options with
clear communication and
provide the explanation of
benefits.” “Layout must be clean and
comprehensive. Guests
want choices but too much
variety can work against
you. Emphasize quality
over quantity.” “honesty. Don’t add fake
gimmicks to a menu in
order to sell treatments,
don’t promise miracles,
don’t create made up
stories about the spa. Be
real. your best assets are
your service providers.
Sell their skills, not a
product.” n
KEEP AN EYE ON YOUR INBOX for the
next ISPa Snapshot Survey, where you can
answer upcoming Sound Off questions for
the chance to be featured here.
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