Pulse March 2021 | Page 9

TABLE OF CONTENTS 60

Looking Back to Move Forward
BY JILL CARLEN
MIRAVAL
IN EVERY ISSUE
2 From Your Chairman
8 ISPA News and Calendar
10 Stay Connected
BY NELSON LANE
ST . GREGORY SPA

38

12 In An INSTA
38 Member Perspectives Marketing During the Pandemic
BY JAMISON STOIKE
46 Talent Topics A Tactical Approach to Spa Leadership
SPA AT THE DEL MONTE
BY JESSICA SHEA
50 Pulse Points On the Road Again ?
BY JOSH CORMAN
52 Member News
BY NELSON LANE

55

SOUND OFF
54 ISPA Foundation
55
Sound Off
58
Snapshot Survey
62
Ad Index
62
ISPA New Member List
63
ISPA Headquarters
64
End Notes
ABOUT THE COVER
FOR NEARLY A YEAR , spa industry leaders have worked tirelessly to support their teams , serve their guests and keep their spas moving forward amid the strain of the COVID-19 pandemic . Now , in 2021 , they ’ re poised for a fresh start as the spa industry recovers and finds new ways to grow together and lift each other up in the light of a new day .
COVER PHOTO FROM SHUTTERSTOCK
MARCH 2021 PULSE 7