BY MARISA DIMITRIADIS

SPA EVOLUTION REQUIRES adapting to emerging trends . With the goal of developing strategies for spa success in 2024 , let ’ s delve into five indispensable steps that not only elevate your spa ’ s offerings but also ensure sustainable growth in the competitive market . If you accept the challenge of purposeful progress and are mindful of the speed of implementation , you should approach these steps with an open mind and a “ don ’ t knock it ‘ til you try it ” attitude .

40 PULSE n MARCH 2024