1 . DAILY REVENUE PLANNER :
This document is my “ secret weapon ” when I take over operations of any spa business . When I begin consulting with a new spa — from privately owned spas to big brand name hotel chain spas — I am always surprised to discover this simple strategy is missing from their operational model . After helping more than 100 spas in the last 20 years , this is my first implementation and I am so proud to say that implementing a daily revenue planner works instantly !
The daily revenue planner is a document therapists complete that helps them to visualize their time efficiency and makes them think about upsell opportunities . This is where I teach every therapist how to be a business . Therapists are super skilled at treatments , of course , but most are not prepared to consider a strategic , numbers-based approach .
Therapists complete this planner document the night before their scheduled appointments . They begin with a list of the treatments and client names for the day . A frequent objection from spa directors is , But our schedule changes constantly ! That is an expected reality and is built in to this planning process : Once your therapist learns the art of strategizing every single treatment , the last-minute changes become less disruptive as therapists are equipped to alter strategy quickly .
Getting started with the daily revenue planner Not surprisingly , therapists may initially resist a change to their routine . Spa management should take a two-step approach to implement the daily revenue planner strategy . First , train team members how to use the document . Then , actively complete the planner with them for the first week . At first , they may see a jumble of numbers on the page without discerning the value of the process , but eventually everyone catches on . Once the planner starts to become reality , they have a few big “ wins ” and see the potential for a success template . Then the big stuff starts happening , and therapists become eager to move from just listing numbers on the document to implementing full strategy for every guest they treat .
Documenting results Using the daily revenue planner to prepare for spa guests ’ treatments , your therapists learn to capitalize on upsell opportunities related to the treatments each client books and what homecare solutions can accompany those treatments and the upsells . The act of writing down and reviewing the goals for each guest ’ s visit makes it easy for therapists to visualise enhanced revenue opportunities . A booking for $ 200 can easily become a $ 600 spend , with the spa client pleased to receive more personalized service .
Ultimately , the difference is being prepared and having a plan “ per client .” Spas that implement this powerful tool often see a 30 percent overall revenue increase almost instantly — within a week of implementation .
Moreover , this strategy opens up a world of possibilities for your spa ’ s retail offerings . In spas where therapists use the daily revenue planning tool consistently , the retail-to-services ratio can skyrocket from three or four percent to 30 percent within six months . That growth in retail / homecare products comes without the overhead expenses of additional treatment rooms or therapists , and is recurring revenue that will encourage guest loyalty .
In a career dedicated to helping spas grow , Marisa Dimitriadis has developed bespoke daily revenue planning documents for more than 100 spas . Her Wellness Professionals Club offers ISPA members a complimentary template to create their own daily revenue planner .
Visit wellnessprofessionalsclub . com / ispa for your free download .
2 . ADD-ON MENU ENHANCEMENTS :
For a super simple strategy that instantly boosts revenue ,
identify your five top-selling treatments and look for addons to those services .
Spa owners always seem to be on the hunt for new treatments . But many of these treatments are never
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