implemented , due to a lack of time to train or capital to invest . Enhancements to your most booked treatments can increase revenue without the need for costly training sessions or the need to find a new funding source . Your clients love those treatments already , so add-on options will give them opportunities to customize and upgrade treatments they already enjoy .

Menu enhancement example Massage is the most booked treatment at many spas . Consider introducing an LED mat on which to perform the massages . The prospective health benefits are tremendous for the guest ; your therapist is able to offer a “ new ” service without needing to learn a new technique or skill ; and the service enhancement allows you to charge more without altering the utilization rate for your treatment room or therapist ’ s time .

Similarly , you might add a wood therapy enhancement option to your massage menu . This deluxe adjunct treatment enhances blood circulation and reduces fat pockets in different parts of the body , and it delivers an instant 20 percent revenue increase to the same service .

3 . TECHNOLOGICAL ADVANCEMENTS :

In an era driven by technology , integrating cutting-edge tools can redefine the spa experience . The opportunities are limitless — but your time and resources aren ’ t . Start somewhere — ideally , with a new tool or service that is well documented and has immediate revenue potential — and don ’ t get distracted by the potentially overwhelming amount of technology available .

Technology example An online booking system streamlines the reservation process for clients , offering convenience and saving time .

You will find several options with varying features and price points , and implementation is usually quick and seamless .

A more futuristic tech option is to incorporate virtual reality ( VR ) and augmented reality ( AR ) experiences in some of your spa ’ s treatments and experiences . VR relaxation sessions are the perfect add-on to a pedicure service . Think about it : Clients often don ’ t wish to engage in conversation , but they are rendered immobile during the treatment . A VR journey can provide a mind escape and enhance the relaxation and luxury of their treatment . Or consider the marketing value of an AR-enhanced spa tours to captivate clients , providing a unique and modern touch to your spa ’ s ambiance .

4 . NEXT-LEVEL PERSONALIZATION :

In 2024 , customers will become advocates of the one-sizefits-one spa experience . Converting a loyal client into an advocate requires taking personalization to the next level . At the 2023 ISPA Conference , Will Guidara discussed the idea of unreasonable hospitality , and that concept has made “ unreasonable ” one of my favorite words to use . Ask yourself : Is the delivery of our services unreasonable to each guest ? “ One size fits all ” is unlikely to offer an unreasonable service level — but

“ one size fits one ” can be the unreasonable guest experience that creates a loyal follower of your spa brand ! So , again : Is the delivery of our services unreasonable

42 PULSE n MARCH 2024