“ I receive calls from therapists 10 years later to tell me they are still using this tool and they have doubled and tripled their earnings .”
— MARISA DIMITRIADIS to each guest ? If you can say yes , you will see an instant boost in revenue . It ’ s guaranteed !
The only way to deliver one size fits one levels of service is to utilize data analytics to understand client preferences . Remember : You cannot analyze data you are not capturing , so the first step in next-level personalization is to be sure you ’ re capturing the data in the first place .
5 . SOCIAL MEDIA AND INFLUENCER MARKETING :
You already know social media is one of your most powerful tools for brand promotion . You know , also , that social media constantly evolves , so what worked last year may not work this year . Looking ahead , here are several of the latest social media marketing tips to consider :
Less is More Most brands should stop posting daily content . It disengages . Start with two or three posts per week sharing meaningful content . Stop with static posts ; start with moving and video posts . Stop with models and professional voiceovers ; start with real people , your actual clients or target market . Stop with all the professional spa pics , and start with behind-the-scenes , interactive posts and polls to create community and a sense of belonging .
Sense of Place Find the platform where your target market lives and then commit to it properly with a robust strategy planned at least a month in advance . It really is never too late — so please don ’ t postpone your social media activity until it ’ s perfect . Start somewhere and eventually get to a place where you are planning and scheduling a month in advance .
Know your influencer intel Influencers have a “ hit and miss ” record — but in order to get close to the bullseye , you need to shoot , right ? Building relationships with influencers is not like building a loyal clientele : A good gauge of influencers ’ effectiveness is that they either instantly create revenue and awareness , or they don ’ t ever “ click .” The best practice is to collaborate with wellness influencers who align with your brand values . Invite them for spa experiences and encourage them to share their impressions on their social platforms . Start simple . If the influencer connects well with your target clientele , then you can consider different deals for enhanced engagement .
In their own words You ’ re already using guest feedback as a training tool . Don ’ t forget user-generated content from satisfied clients also serves as valuable marketing material . Live streaming events , such as spa tutorials or Q-and-A sessions with therapists , can foster a direct connection with your online audience , creating anticipation for in-person visits .
Position your spa at the forefront of innovation , ensuring a thriving future in the competitive wellness market . Implementing the five simple strategies above will create an instant revenue boost in your business this year . n
MARISA DIMITRIADIS began a career in the spa and beauty industry at 19 and quickly rose to leadership roles for a large international brand distributor before founding her own consultancy specializing in turnkey spa development . The Wellness Professionals Club is a global online platform for business coaching and transformational management courses , offering networking , coaching , templates and best practices development . Request a complimentary daily revenue planner document — as discussed above — by visiting wellnessprofessionalsclub . com / ispa .
MARCH 2024 n PULSE 43