ENDNOTES
STYLING & PHOTO BY ECHOSTARMAKER.COM
“Life is a random sequence
of actions and reactions of
people’s preferences and
decisions they take to
achieve their preferences.”
—Vivek Thangaswamy
There is a group of us that want to be connected to our phones
24/7 (you know who you are), and if a spa tells us to leave our
phone in the locker room it may actually CREATE stress for us.
On the flip side, many of us retreat to the spa because it is one
of the few places left that gives us permission to pause. To
accommodate both groups, spas are offering massage tables
with fittings for your iPad—we may find that crazy, considering iPads have only
been around for five years. What will be here in five years that we will need to
accommodate for?
The challenge for spas is finding that happy medium that still allows those of
us who want to stay plugged in to respond to emails while getting our massage
and those of us looking for a total disconnect from technology. The key is to make
sure there is room for both groups and that one group doesn’t disturb the other.
Similar to when you go to your favorite restaurant for a quiet, intimate dinner
FOLLOW ME ON TWITTER!
@LynneMcNees
LIKE US ON FACEBOOK!
International SPA Association
with your significant other and a party of 20 is seated at the next table, someone
isn’t going to have a pleasant experience. It comes down to looking at what both
groups want and making sure they get exactly that.
ISPA member Bryan Williams of B.Wiliams Enterprise recently led a workshop
at the ISPA headquarters for staff. He focused on knowing preferences. Do you
know your customers’ preferences? Your significant others’? Your colleagues’? It is
as simple as knowing these preferences and acting on them. Provide a personal
experience without losing the customization. Personally, I prefer to unplug and
leave technology outside—what do you prefer?
—LYNNE McNEES, ISPA PRESIDENT
72 PULSE
n
March/April 2015