Pulse March / April 2016 | Page 45

Party Planning Jessica Pickard, promotions and events coordinator at BJ Grand Salon & Spa, recommends taking several factors into consideration when designing spa party offerings, especially the size of the group—the size of the party has to fit the spa area. Furthermore, the exact service must be clearly envisioned, including what staff and resources will be necessary and what menu items are popular enough to include. “Guests want the details,” Pickard says. “Before you begin offering spa parties, be prepared and organized. Create protocols on bookings, the day of flow and have answers to potential questions a guest may have. Bringing alcohol into the spa is always a question.” BJ Grand Salon & Spa’s most popular spa party is Girls Night Out, which chauffeurs eight to 10 guests to the spa by limousine for a blowout and full makeup application for one to two hours, after which the limousine continues to chauffeur them for a night out. The spa also has a partnership with a local winery so that if the girls decide to make it their destination, they receive free wine with dinner. Sahra Spa offers suites in Las Vegas that fits up to 12 guests in a private, 1,400-square-foot “spa-within-a-spa,” combining an entertaining area with spa accommodations and even a butler. The amenities include plush seating, a flat-screen television with DVD player, wet bar, whirlpool tubs, steam room, showers and changing and vanity areas, capable of hosting a variety of spa parties unlimited by type or demographic. Guests can also choose from a complete menu of spa services. However, Stringert recommends always surprising guests with something special, based on their occasion. “Depending on the purpose of their visit, you could offer a glass of champagne at check-in or a personalized “While spas have always been popular for an individual or couples’ retreat, now more than ever, we are seeing the increase in requests for group spa and wellness experiences.” — SHANNON STRINGERT • Director of Spa, Salon, & Fitness Cosmopolitan of Las Vegas, Sahra Spa & Hammam • Las Vegas, Nevada March/April 2016 ■ PULSE 43