“Each event is considered to be an extension of our strategic
public relations philosophy in that each new guest has the
potential to be converted into a repeat client.”
— FAYEZ TAMBA • Owner
Fayez Spa • London, Ontario, Canada
note welcoming them to the spa that is
set alongside their robe and slippers,” he
says. “Have a party or suite host on-site
for the day of the event. This person
should be focused on executing a
seamless experience for the guest.” He
also recommends designating a single
group reservations specialist or manager
as a point-of-contact for event and party
registrations, to avoid miscommunications regarding reservations.
At Fayez Spa in London, Ontario in
Canada, Fayez Tamba also has spa party
itineraries organized according to groups’
specific objectives and size, rather than
pre-designed packages. Because Fayez
Spa can host up to 40 guests, Tamba
pays close attention to its employees’
ability to plan and execute the events.
“Each event is considered to be an
extension of our strategic public
44 PULSE
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March/April 2016
relations philosophy in that each new
guest has the potential to be converted
into a repeat client. In turn, the guest
can also refer new clients within her/his
circle of friends, family and colleagues,”
Tamba says.
Demographics and Demands
The large Sahra Suite at Cosmopolitan of
Las Vegas is a popular choice for
bachelor and bachelorette parties,
birthdays, girls’ weekends and other
celebrations. To deal with the challenges
of diverse occasions, Sahra Spa &
Hammam employs a Spa & Salon Group
Experience Manager to focus on building
relationships and experiences with
guests.
Similarly, BJ Grand Salon & Spa’s
bridal coordinator and spa day coordinator become points-of-contact for
organizing large parties. “This eliminates
an unknowing staff member from having
to try to figure out a guest’s questions or
challenges,” Pickard says. “We work
personally with them to crea H[