that plans are double-checked and
without errors.” Pickard has also written
an entirely separate protocol on booking,
organizing and preparing events in order
to properly prepare staff.
All the same, the complex nature of
these events can be difficult to handle.
“Some events provide learning experiences despite our long-term success
hosting them, and conducting postmortems after each event provides
insights that can be incorporated into
future events,” Tamba says. “However,
the foundation for continued event
successes is predicated on staff
involvement that clearly identifies
events’ requirements, needs, objectives
and goals that must be met, as well to
clarify the expectations of all staff
involved.” Meeting these expectations is
the first step in throwing a successful
party.
BEST TIPS FOR
PLANNING
A SPA PARTY
“Every guest has one universal
demand—to have an amazing spa
experience,” Stringert says. “You don’t
always have to reinvent what you have
in place to make this happen. Listen to
the guest’s needs and craft a thoughtful
response. Add small personalized
touches to the guest experience where
you can, and if you cannot accommodate a request, make sure to offer an
appropriate alternative.” n
At the 2015 ISPA Conference & Expo, Professional
Development Session (PDS) speaker and Mountain Waters Spa
and Wellness owner, Marni Beninger, tackled “The Art of
Event Planning for Spas.” Here, she offers five planning tips:
1.
Purpose of the Party. This is the number one thing to take into consideration
when you are first planning your spa party. Determine whether the purpose of the
party is for guest appreciation, to introduce a new product, service or staff, to raise funds
for the community, to have a grand opening, or anything similar. This will determine the
budget, design and atmosphere of the entire event.
2.
Time and Date. Picking the correct time and date will ensure the success of any
spa party. Every spa is different, but the failsafe time to pick is that of your busiest
time and day of the week as this has already been proven to be a time available for your
guests. The other great way to pick a time or date is to pick a similar time and day of
another successful event in the past with similar target demographics.
3.
VIP Invites. You can either have an exclusive VIP event or you can start with your
VIP Guests and also invite others. Be sure to include your target market top guests.
Invite them with a personal phone call and, when possible, send a mailed invitation with a
hand addressed. These are the peop