Pulse March / April 2016 | Page 60

“Start by assessing your current practices and then decide what your staff and your clients care about the most or what would make the most difference.” rewards, question what we “know,” reeducate ourselves and spread the word to others through a new deeply held belief,” Hickman says, adding that it is a process that takes time, dedication and a focus on simplicity. Gendebien, on her part, says the most challenging part usually takes place during the launch of new ideas or products in the market. “There is always a learning curve. Working together is the best way we have learned to understand these new concepts and communicate as a team to support new changes,” she says. Teamwork is critical, so is customer support. “Ask your customers and your staff for eco-friendly ideas. They generally have the most innovative and practical ideas. By doing so, you will also enlist their support and active participation to ensure success of the initiative. Because no matter how good your idea may be, it won’t succeed without their enthusiastic support,” says Karamooz. Apart from community support, Gendebien says it’s important to review utility costs, water usage and waste management. “By making upgrades to energy efficient equipment, lighting and water systems, you can reduce your Marketing Your Sustainability Message It’s often challenging to get the word out about your green practices to ensure that your staff and community associate your brand with your green mission. To help tell your sustainability story, Lotz recommends doing the following: 58 PULSE ■ March/April 2016 footprint as well as annual costs,” she says. “Plan ahead. Make small changes every year to keep increasing your sustainability. This will add value year over year to your bottom line and enhance your business, culture and personal satisfaction along the way.” Lotz, a board member of the Green Spa Network, recommends taking measures like changing the treatment menu to reduce resource use, replacing bottled water with water stations and glasses and conducting an energy audit. “Start by assessing your current practices and then decide what your staff and your clients care about the most or what would make the most difference. What are you most passionate about? Focus on what energizes you and let that guide you on your path to creating positive changes for your company, clients, and the people you work with,” she says. n WANT TO read more tips on how to implement meaningful sustainability practices? Click here to read more insights by Lotz. l l l l Feature your sustainability on your website and on social media outlets. Change up the messages and be consistent with regular posts. Use collateral throughout the facility on your green initiatives. You can highlight different efforts throughout the seasons if you live in a place that enjoys the four seasons: For example, water in the summer; energy use during wintertime. Supporting eco-organizations through partnerships or donations makes clients and staff members feel good about your company’s efforts. Don’t underestimate team-building efforts and the connection between people working together on something they are passionate about. Sustainability campaigns add interest and excitement to business as usual and support staff engagement and public relations.