Millennials Soon to Become
Largest Pet-Owning Generation
o you want to attract millennials
into your spa? You may want to
reconsider your no-pet policy.
According to Stifel Equity
Research, millennials will not only
make up almost half of the workforce by 2020, they
will also soon surpass baby boomers as the largest
pet-owning generation. Thus, if you intend to attract
millennials into your spas, inviting their furry friends
may prove to be a good strategy for your business.
Millennials are also likely drawn to work for
companies that are pet-friendly or those that support
and give back to animal welfare organizations.
According to a 2015 Society for Human
Resource Management survey, eight percent of
workplaces now allow employees to bring their
furry loved ones to work, up from five percent in
2013. The same survey found nine percent of
companies, such as Google, offered pet health
insurance to employees.
There’s a practical reason behind some
companies’ approval to bring pets to work. In a
study conducted at Replacements, Ltd. in North
Carolina, researchers at Virginia Commonwealth
University found that nearly half of research participants who brought their dogs in reported
increased productivity, while 25 percent said dogs
positively affected their productivity.
D
Attracting millennials to the spa may
soon mean catering to their need for a
pet-friendly environment.
FIND OUT HOW you can make your
spa or business welcoming to pet owners
and their furry friends. Read “Making Spas
Pet-Friendly” on page 48.
May 2016
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