MEMBER PROFILE
SANADOME HOTEL & SPA NIJMEGEN
Standing Out in a
Crowded Market
BY ANDREW DEWSON
I
t’s a perpetual business dilemma—
how to stand out against the
competition. A difficult and
important enough dilemma if your
business location is far from the madding
crowd. But what if your business location
is in one of the most densely populated
nations on earth? For Sanadome Hotel &
Spa, based in Nijmegen in the
Netherlands, which has an estimated 16.9
million population as of November 2015,
16
PULSE
■
May 2016
the answer is in providing outstanding
service and adapting to the needs of
modern spa guests.
Visitors flock to the Netherlands for
many reasons. It is a nation with a
unique artistic and architectural heritage,
the home country of Van Gogh, Vermeer
and Van Dyke, while its distinct cultural
identity includes the famous tulip fields
and windmills. It has also been a global
center of commerce and discovery since
the middle ages—when its spa culture
first began to take root.
Spa Tradition
Nijmegen’s spa tradition may in fact be
much older. It is the oldest city in the
Netherlands, founded by Roman soldiers
approximately 2,000 years ago as a
strategic military outpost to combat
Germanic tribes. The Romans loved their
baths and massages.