The FarmHouse Fresh team delivers dog beds to a local animal shelter.
“In our first month of launch [of our
Dog Bed Fairies campaign], we
have raised enough funds to fulfill
wish lists from four shelters in Texas,
Georgia, Florida and Nevada.”
pet is in the room, courtesy bags for walking your dog, and
an open invitation to the nightly wine reception where pets
are welcome to join their humans for complimentary wine,”
says Director of Marketing Kate Connor.
Dog Bed Fairy
Many businesses have found creative ways to appeal to petloving guests. FarmHouse Fresh, for one, launched its “Dog
Bed Fairies” campaign after news reached the team that a
volunteer at a local animal shelter slept on concrete floor
during wintertime to help simulate what it felt like for animals
that don’t have beds in local shelters as well as raise funds for
dog beds. “We heard this and wanted to help, so we took all
our funds for holiday gifts and bought beds for that shelter
and a handful of others in need of beds. It’s hands-down the
most rewarding animal initiative we’ve been a part of since
opening our FarmHouse Fresh Ranch,” says McLinden.
As part of the campaign, FarmHouse Fresh published an
18-page, hard-cover picture book, Is It True They Call You the
Dog Bed Fairy? It features images of loveable, homeless dogs,
and retails on farmhousefreshgoods.com. A donation of US$7
for every US$10 book purchase is used to buy dog beds for
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