Dog Butlers at The Spa at Las Ventanas offer pet owners on vacation valuable
customer service, taking care of daily walks with pets, giving special dog
massages and creating tailor-made menus for the hotel's furry guests.
“The ‘Dog Butler’ amenity was launched when we reopened
last summer, and we've found that it makes the vacation
experience more relaxing and luxurious for pet owners.”
— FREDERIC VIDAL
select shelters, rescues and nonprofit organizations.
“In our first month of launch, we have raised enough
funds to fulfill wish lists from four shelters in Texas, Georgia,
Florida and Nevada. We are carrying our donation book, just
as we would any other FarmHouse Fresh product, and making
a long-term commitment to keeping donations flowing in,
with the goal to keep selecting shelters in need to be recipients of beds,” says McLinden.
To help spread the word, a social media strategy was put
in place wherein online followers are encouraged to take part
of an online challenge to become “FarmHouse Fresh Dog Bed
Fairies.” With each purchase, the reader will receive a
welcome email with instructions on how to upload a selfie or
photo of a friend or family member they are gifting. Within
two business days, the company sends back a customized
Dog Bed Fairy photo which the reader can post on social
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media using #DogBedFairy, and tag the company on its social
media channels. Each month, the company picks random
fairies who posted a photo using the correct hashtag, and
send the winning fairies a free, limited-edition poster print of
pages from the book.
Policies and Challenges
Spas wanting to welcome pets into their properties need to
look at all important details before rolling out any pet-friendly
services and amenities, including putting policies in place.
“Every animal is different, so it can be challenging to adapt
to their unique personalities and desires. However, our Dog
Butlers appreciate all their differences and are skilled at
adapting to each pet’s needs,” says Vidal. In order to ensure
that guests’ privacy is not disturbed and property is not
damaged, the spa made it a policy to conduct pet massages